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SKFB Reports January Sales 02/08/07

Richmond, VA, February 8, 2007—S&K Famous Brands, Inc. (Pink Sheets: SKFB:PK; www.skmenswear.com) today announced sales for the five weeks ended February 3, 2007 compared to the four-week period ended January 28, 2006. Total sales for the five weeks were $13.3 million compared with $12.1 million for the four-week period last year. On a basis comparable to last year’s four-week period for the month of January, same-store sales decreased (14.3)%.

For the fourteen-week quarter ended February 3, 2007, sales were $51.3 million compared with $53.1 million for the thirteen-week quarter last year. On a basis consistent with last year’s thirteen-week period, same-store sales decreased (9.5)%.

For the 53-week year ended February 3, 2007, sales were $183.0 million compared to $193.5 million for the 52-week year ended January 28, 2006. On a basis comparable with last year’s 52-week period, same-store sales decreased (6.8%).

S&K Famous Brands, Inc. is a retailer of value-priced menswear operating 224 stores in 26 states reaching from the East Coast to Texas and from Maine to Florida. S&K offers a complete line of men's apparel generally priced 20-40% below department store and specialty store regular prices. For more information, go to our Web site at www.skmenswear.com.

Except for historical information contained herein, the statements in this release may be forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause future events to differ materially from those expressed in such forward-looking statements. Such risks and uncertainties include numerous operational factors and economic conditions, such as the level of demand for the Company's products and services, the competitive environment in the value-priced men’s apparel industry in general and in the Company’s specific market area, inflation, changes in costs of goods and services and economic conditions in general and in the Company’s specific market area. Risks and uncertainties relating to the Company's stock include the unpredictability of market conditions and whether any broker-dealers continue to act as market makers in the Company’s stock. Any forward-looking statements made in this release are made only as of the date of this release, and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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